Hi
Hi
DANIELA CALVO REY
PRODUCT
designer
I care about the details users never notice — and the ones they always do.
I care about the details users never notice — and the ones they always do.
HOW I WORK
From early discovery to final handoff — here's where I spend my time.
1. product design
End-to-end design, from brief to handoff
UI and interaction design for web and mobile
Close collaboration with engineers and stakeholders
Designing iteratively — testing, learning, and adjusting until it's right
2. 0→1 Design
Turning ambiguous problems into clear design direction
Early-stage product thinking with founders and small teams
Comfortable working where the path isn't obvious yet
Taking an idea from whiteboard to working product
3. UX Research & Discovery
Finding the right questions before jumping to solutions
User interviews, synthesis, and translating insight into design
Research that actually shapes what gets built
Identifying patterns that inform smarter product decisions
4. Web Design
Designing for performance and responsiveness across devices
Attention to how a site feels to navigate, not just how it looks
From concept to a live, polished site
Designs meant to be used, not just looked at
1. product design
End-to-end design, from brief to handoff
UI and interaction design for web and mobile
Close collaboration with engineers and stakeholders
Designing iteratively — testing, learning, and adjusting until it's right
2. 0→1 Design
Turning ambiguous problems into clear design direction
Early-stage product thinking with founders and small teams
Comfortable working where the path isn't obvious yet
Taking an idea from whiteboard to working product
3. UX Research & Discovery
Finding the right questions before jumping to solutions
User interviews, synthesis, and translating insight into design
Research that actually shapes what gets built
Identifying patterns that inform smarter product decisions
4. Web Design
Designing for performance and responsiveness across devices
Attention to how a site feels to navigate, not just how it looks
From concept to a live, polished site
Designs meant to be used, not just looked at
About me
Hi, I'm Dani — a Senior Product Designer based in Los Angeles. I believe great design starts with asking better questions.
I'm drawn to problems that don't have obvious answers — the kind that require sitting with ambiguity before reaching for solutions.
The best design feels effortless, even when the work behind it wasn't.
Fluent in English and Spanish.
Email :
Email :
SELECTED WORK
Chosen for the problems they presented, not just the solutions they produced.
UI / UX Design
TRUE AUTHENTIC SELF
TRUE AUTHENTIC SELF
0 -> 1. Authenticity that travels with content, not platforms.
UI / UX Design
SPARKS
SPARKS
Designing a real-time market experience that radically changed how users engaged.
UI / UX Design
Promotions
Promotions
Promotions are systems, not one-off moments.
UI / UX Design
NPOWER
NPOWER
IA Redesign: Making opportunity easier to access.
What PEOPLE SAY
In their own words.
Dani didn't just work within the constraints we gave her — she'd come back with two or three directions we hadn't even considered, often reframing the problem in a way that made the final solution much stronger. Any team that gets her is lucky.
Deven Hurt
Founder & CEO, PredictionStrike
Daniela took us from zero to MVP and turned a rough idea into a gorgeous app with an intuitive flow. As a founder, hiring Daniela was one of the best decisions that I made for TAS.
Danny Prikazsky
Founder & CEO, TAS
Thank you for all of this great work and your time, patience, and sharp insights throughout the entire project. We are thrilled with the outcome.
Katharine Riggle
Director of Marketing Operations, NPower
Working with Dani was such a pleasure! She's an amazing product designer with fantastic instincts, and an absolute team player. Throughout our project, she created an open and safe environment for our stakeholders and team, which greatly impacted the direction of our project. With her aptitude, adaptability, insightfulness, and overall great attitude, she is an asset to any team.
Liniris Rodriguez
Product Designer, NPower
She stands out for her ability to turn complex product requirements into intuitive experiences while being able to seamlessly communicate with engineering. She was constantly balancing creativity with practicality and considers any and all feedback seriously. I’d happily recommend her to any team building ambitious products.
Rosa Sun
Senior Full Stack Engineer, PredictionStrike
Daniela excelled in working to bring our start-up vision to life. I could not recommend Daniela more.
Ruffin Mitchener
Founder, balsa
Hi
Hi
Let's work together
Interested in working together or just want to say hello? I'd love to hear from you.
Hi
Hi
DANIELA CALVO REY
PRODUCT
designer
I care about the details users never notice — and the ones they always do.
I care about the details users never notice — and the ones they always do.
HOW I WORK
From early discovery to final handoff — here's where I spend my time.
1. product design
End-to-end design, from brief to handoff
UI and interaction design for web and mobile
Close collaboration with engineers and stakeholders
Designing iteratively — testing, learning, and adjusting until it's right
2. 0→1 Design
Turning ambiguous problems into clear design direction
Early-stage product thinking with founders and small teams
Comfortable working where the path isn't obvious yet
Taking an idea from whiteboard to working product
3. UX Research & Discovery
Finding the right questions before jumping to solutions
User interviews, synthesis, and translating insight into design
Research that actually shapes what gets built
Identifying patterns that inform smarter product decisions
4. Web Design
Designing for performance and responsiveness across devices
Attention to how a site feels to navigate, not just how it looks
From concept to a live, polished site
Designs meant to be used, not just looked at
1. product design
End-to-end design, from brief to handoff
UI and interaction design for web and mobile
Close collaboration with engineers and stakeholders
Designing iteratively — testing, learning, and adjusting until it's right
2. 0→1 Design
Turning ambiguous problems into clear design direction
Early-stage product thinking with founders and small teams
Comfortable working where the path isn't obvious yet
Taking an idea from whiteboard to working product
3. UX Research & Discovery
Finding the right questions before jumping to solutions
User interviews, synthesis, and translating insight into design
Research that actually shapes what gets built
Identifying patterns that inform smarter product decisions
4. Web Design
Designing for performance and responsiveness across devices
Attention to how a site feels to navigate, not just how it looks
From concept to a live, polished site
Designs meant to be used, not just looked at
About me
Hi, I'm Dani — a Senior Product Designer based in Los Angeles. I believe great design starts with asking better questions.
I'm drawn to problems that don't have obvious answers — the kind that require sitting with ambiguity before reaching for solutions.
The best design feels effortless, even when the work behind it wasn't.
Fluent in English and Spanish.
Email :
Email :
SELECTED WORK
Chosen for the problems they presented, not just the solutions they produced.
UI / UX Design
TRUE AUTHENTIC SELF
TRUE AUTHENTIC SELF
0 -> 1. Authenticity that travels with content, not platforms.
UI / UX Design
SPARKS
SPARKS
Designing a real-time market experience that radically changed how users engaged.
UI / UX Design
Promotions
Promotions
Promotions are systems, not one-off moments.
UI / UX Design
NPOWER
NPOWER
IA Redesign: Making opportunity easier to access.
What PEOPLE SAY
In their own words.
Dani didn't just work within the constraints we gave her — she'd come back with two or three directions we hadn't even considered, often reframing the problem in a way that made the final solution much stronger. Any team that gets her is lucky.
Deven Hurt
Founder & CEO, PredictionStrike
Daniela took us from zero to MVP and turned a rough idea into a gorgeous app with an intuitive flow. As a founder, hiring Daniela was one of the best decisions that I made for TAS.
Danny Prikazsky
Founder & CEO, TAS
Thank you for all of this great work and your time, patience, and sharp insights throughout the entire project. We are thrilled with the outcome.
Katharine Riggle
Director of Marketing Operations, NPower
Working with Dani was such a pleasure! She's an amazing product designer with fantastic instincts, and an absolute team player. Throughout our project, she created an open and safe environment for our stakeholders and team, which greatly impacted the direction of our project. With her aptitude, adaptability, insightfulness, and overall great attitude, she is an asset to any team.
Liniris Rodriguez
Product Designer, NPower
She stands out for her ability to turn complex product requirements into intuitive experiences while being able to seamlessly communicate with engineering. She was constantly balancing creativity with practicality and considers any and all feedback seriously. I’d happily recommend her to any team building ambitious products.
Rosa Sun
Senior Full Stack Engineer, PredictionStrike
Daniela excelled in working to bring our start-up vision to life. I could not recommend Daniela more.
Ruffin Mitchener
Founder, balsa
Hi
Hi
Let's work together
Interested in working together or just want to say hello? I'd love to hear from you.
Hi
Hi
DANIELA CALVO REY
PRODUCT
designer
I care about the details users never notice — and the ones they always do.
I care about the details users never notice — and the ones they always do.
HOW I WORK
From early discovery to final handoff — here's where I spend my time.
1. product design
End-to-end design, from brief to handoff
UI and interaction design for web and mobile
Close collaboration with engineers and stakeholders
Designing iteratively — testing, learning, and adjusting until it's right
2. 0→1 Design
Turning ambiguous problems into clear design direction
Early-stage product thinking with founders and small teams
Comfortable working where the path isn't obvious yet
Taking an idea from whiteboard to working product
3. UX Research & Discovery
Finding the right questions before jumping to solutions
User interviews, synthesis, and translating insight into design
Research that actually shapes what gets built
Identifying patterns that inform smarter product decisions
4. Web Design
Designing for performance and responsiveness across devices
Attention to how a site feels to navigate, not just how it looks
From concept to a live, polished site
Designs meant to be used, not just looked at
1. product design
End-to-end design, from brief to handoff
UI and interaction design for web and mobile
Close collaboration with engineers and stakeholders
Designing iteratively — testing, learning, and adjusting until it's right
2. 0→1 Design
Turning ambiguous problems into clear design direction
Early-stage product thinking with founders and small teams
Comfortable working where the path isn't obvious yet
Taking an idea from whiteboard to working product
3. UX Research & Discovery
Finding the right questions before jumping to solutions
User interviews, synthesis, and translating insight into design
Research that actually shapes what gets built
Identifying patterns that inform smarter product decisions
4. Web Design
Designing for performance and responsiveness across devices
Attention to how a site feels to navigate, not just how it looks
From concept to a live, polished site
Designs meant to be used, not just looked at
About me
Hi, I'm Dani — a Senior Product Designer based in Los Angeles. I believe great design starts with asking better questions.
I'm drawn to problems that don't have obvious answers — the kind that require sitting with ambiguity before reaching for solutions.
The best design feels effortless, even when the work behind it wasn't.
Fluent in English and Spanish.
Email :
Email :
SELECTED WORK
Chosen for the problems they presented, not just the solutions they produced.
UI / UX Design
TRUE AUTHENTIC SELF
TRUE AUTHENTIC SELF
0 -> 1. Authenticity that travels with content, not platforms.
UI / UX Design
SPARKS
SPARKS
Designing a real-time market experience that radically changed how users engaged.
UI / UX Design
Promotions
Promotions
Promotions are systems, not one-off moments.
UI / UX Design
NPOWER
NPOWER
IA Redesign: Making opportunity easier to access.
What PEOPLE SAY
In their own words.
Dani didn't just work within the constraints we gave her — she'd come back with two or three directions we hadn't even considered, often reframing the problem in a way that made the final solution much stronger. Any team that gets her is lucky.
Deven Hurt
Founder & CEO, PredictionStrike
Daniela took us from zero to MVP and turned a rough idea into a gorgeous app with an intuitive flow. As a founder, hiring Daniela was one of the best decisions that I made for TAS.
Danny Prikazsky
Founder & CEO, TAS
Thank you for all of this great work and your time, patience, and sharp insights throughout the entire project. We are thrilled with the outcome.
Katharine Riggle
Director of Marketing Operations, NPower
Working with Dani was such a pleasure! She's an amazing product designer with fantastic instincts, and an absolute team player. Throughout our project, she created an open and safe environment for our stakeholders and team, which greatly impacted the direction of our project. With her aptitude, adaptability, insightfulness, and overall great attitude, she is an asset to any team.
Liniris Rodriguez
Product Designer, NPower
She stands out for her ability to turn complex product requirements into intuitive experiences while being able to seamlessly communicate with engineering. She was constantly balancing creativity with practicality and considers any and all feedback seriously. I’d happily recommend her to any team building ambitious products.
Rosa Sun
Senior Full Stack Engineer, PredictionStrike
Daniela excelled in working to bring our start-up vision to life. I could not recommend Daniela more.
Ruffin Mitchener
Founder, balsa
Hi
Hi
Let's work together
Interested in working together or just want to say hello? I'd love to hear from you.